Cargill: FR3 Dielectric fluid / AR Engagement

_{Cargill had a powerful story.}

_{They just needed the right tool to tell it.}

Cargill asked us to help tell a complex story in a clear, compelling way: show what makes their FR3® fluid superior to petroleum-based alternatives—and why it matters. No slides. No guessing. Just a confident, guided experience their global sales team could carry in their pocket.

We led the narrative, designed the interaction, and built an AR app that let customers compare products side-by-side and explore performance benefits in real time. Deployed globally and built to scale, it’s helping Cargill connect with a highly technical audience in a more intuitive way—one that’s smart, precise, and far more memorable than a brochure.

The app rolled out globally, available in both Apple and Google Play stores, and was designed with future expansion in mind—so new demos and data sets can be added as the technology (and the conversation) evolves.

Because when the product is this advanced, the sales tool should be too.

See more of our immersive technology work or explore how we help brands tell smarter product stories.

A complex product, made simple. A smart tool, built to scale.

Now used in over 15 countries as a key sales tool.

UI/UX Design

Greg Shultz Cargill AR / XR UI Design + Experience

UI Design

To keep up with the constant evolution of products and how clients want to talk about them, we implemented a feedback system to connect users directly to Gasket’s development team. This connectivity allows us to be highly agile when making app updates.

Gasket also implemented new features that allowed the conversation to continue after a customer demonstration is over. Cargill representatives and customers can also share their contact information for more responsive communication. Documentation and screenshots can be sent directly from the app for detailed explanations of a specific benefit of FR3 fluid.