JWT: Smirnoff Tuscan Lemonade

JWT asked to re-edit an existing spot they had just finished for their Mojito flavored vodka. The ask was to change all of the labeling and liquid to Tuscan Lemonade and to create a thirsty summer-like design for the spot.  Shooting elements to complement the drink like lemons and ice cubes, and then re-editing the footage. The end result is a kaleidoscopic burst of lemon that makes you feel like it’s summer any time of the year.

Production Stills