Target: Pharmacy Rewards

The new Target Rx spot was an opportunity for Gasket to combine type-driven motion graphics and 3D character animation into a highly graphic and playfully branded narrative. With Target’s signature red shopping carts behaving like mini-dragsters, Gasket created a spot that added energy and life to the brand, while serving up the deal of the month at the pharmacy.

Through our ongoing relationship with the Target creative team, we quickly understood, concepted, and designed around the sophisticated and well-established Target brand aesthetic with a three week turnaround from concept to delivery. The spot appears in-store on Target’s Channel Red and preroll on the web on Hulu, YouTube and other media outlets.