Cute bunnies and colorful candies? Sign us up! Working with Target on this Easter campaign was the real treat, despite all the chocolate and sugary sweets we had around the office for “research.” In close collaboration with the Target team, we developed the intro and outro candy bullseye to be a colorful ode to the sweetest holiday of the year. Animating the furry Hatchimal breaking out of its shell was just the icing on this proverbial cake!
Check out a shorter 15-second promo as well as our VFX breakdown below!