It’s important for people to know and trust that, even during a national pandemic, our hospitals are safe and prepared to handle anything that comes at them. That was the primary message for the Re-Emerge campaign we worked on for NewYork-Presbyterian hospitals. Partnering with Seiden Advertising and HunterPark Productions, we were tasked with developing a visual style to help share the stories of real hospital patients during the first quarter of 2020 and the beginning of the Covid-19 pandemic in the US. A flowing mosaic of photos of all the patients panning across the screen seemed the most appropriate way to show the sheer amount of babies born and patients treated during such a short period.
We’re incredibly proud to have worked with HunterPark and NewYork-Presbyterian on this project.