Raymond James: Behavioral Finance

Making decisions about financial matters is complex, especially when you consider the unconscious biases that may lead us astray. Even experienced investors can run into trouble. Thankfully, companies like Raymond James are here to help. With their expertise and Gasket’s animation and storytelling know-how, we worked together to create a series of videos to help investors better understand what mental forces may be influencing their decisions, and how to counter them.

Check out the rest of the videos below.

Mental Accounting

Loss Aversion