Combining live footage of Mayo Clinic’s own doctors and a design style similar to Minority Report, we won the pitch against both local and Los Angeles-based shops to create two national television spots. Along with executing all visual effects and post-production work, we also designed type animation and simple yet futuristic-looking graphics for doctors to interact with.
Our initial style and concept treatments we presented featured more stylized typography and glowing high-tech designs.
Ever wonder how we got the Mayo Clinic spot to look so snazzy and futuristic? These breakdown shots show our color-treatment process and how we implemented our functional interactive designs and typography.