General Mills: Frozen Buttermilk Biscuits

Sometimes you gotta take a spin through the frozen section to see what’s new. Maybe while sipping your morning coffee on your way to work? The Pillsbury Doughboy is no exception.
We worked with General Mills to create this fun little spot to raise awareness for some newly available frozen buttermilk biscuits that are sure to hit the spot, whatever the season. It’s always fun working with the historic Doughboy character. Without a single word spoken, he can convey so much just by doing a little shopping. 

Story Boards

Freezer Door LED / Customer Engagement

Social Assets