Overcoming Obstacles with augmented reality

By far, one of the most common questions we get is, “are people still willing to download and interact with a new app on their phones?” Well, based on a report from Gartner, at least 100 million users are expected to utilize AR-enabled shopping technologies by the end of 2020. Making AR one of the hottest trends of this year. 

A recent report from Finances Online revealed that 48% of consumers would more likely shop at a retailer that utilizes or offers AR. Meanwhile, 32% of retailers plan to use AR within 3 years. Additionally, the AR market was worth roughly $3.5 billion in 2017 and will reach a staggering $198 billion in 2025. This is not a fluke, as 60% of Americans and 37% of the world’s population who are active social media users all have access to AR tech. Facebook, Snapchat, and other social sites/apps have been rolling out AR over the last few years. 

At Gasket Studios it’s in our DNA to look at what will push the boundaries of traditional marketing and advertising. As you can see from the work we’ve created, utilizing AR can enhance your shopping experience and bring your brand and products to life. 

Stay tuned for our next AR article in the next few weeks, where we’ll discuss moving the AR needle from quick gimmick to sustainable tech tool.