How do you stand out in a mass of direct response ads on TV and the web? Well, you partner with Marketing Architects on Nectar Mattresses. The spot needed to communicate that Nectar Mattresses have effortless, nationwide delivery while also evoking a dreamlike quality, all without doing multiple location shoots. Bring on the stock libraries!
Greg Shultz, our Director, and our editor, Carrie Shanahan of Pop Up Post, searched and searched. Between the two of them, they went through over a 1000 pieces of footage trying to find the perfect shots. Once we received the thumbs-up on the edit, along came the mattress delivery teams of hummingbirds, butterflies, and sunbirds.
With various real-world references for design, color, and animation, we began developing our characters. With the lighting and compositing expertise of our Director of Look Development, Tiffany Greiner, everything came together beautifully.
You can view the completed spot below, as well as the rough animatic from the beginning of the project, and some more behind the scenes images and videos.
These short “Behind The Scenes” pieces were designed to be shared and show the excitement Gasket had in being a part of Nectar’s story.