General Mills: Veggie Blend-Ins

To show how easy it is to get more veggies into your family’s diet, Green Giant asked Gasket to create a campaign of stop-motion films starring three adventurous vegetables—Carrot, Spinach, and Squash—that find ways to get into your family’s favorite dishes.

The centerpiece is a short film introducing the theme “Where no vegetable has gone before,” showing how the trio works to launch Squash into a pot of macaroni and cheese.

In addition, we also created several short animations for Green Giant’s Vine and Instragram accounts. The goal for each was to illustrate how the product works in a fun, shareable way.

General Mills: Veggie Blend-Ins

Vine Videos

Spinach Cupcakes

Squash Mac n' Cheese

Carrot Tacos

Behind The Scenes