Fallout 3, “Prepare for the Future”

To launch Fallout® 3, the highly anticipated game from Bethesda Softworks, innovative agency AKQA partnered with animation and design company Gasket to help produce a series of original promotional commercials seeded as virals and presented on the website: prepareforthefuture.com

The site is a carefully rendered retro-futuristic 1950’s world as delivered through the screen of a television, complete with spots that represent key content in the game which takes place in the “Capitol Wasteland” in and around Washington DC.

"tickets please"

"Prepare for the future"

"Tomorrow's Technology Today: V.A.T.S"

"That's right, abe"

"I'm a housewife"

"Jimmy and the Fat Man"

AKQA set out to show the over the top violence of Fallout® 3 through a humorous 1950’s after school special. What would you do if instead of dealing with a bully’s shenanigans, you could destroy him (and all living things within 200 yards of him) with your personal tactical nuclear catapult? If you said, “Heck yeah! I’d pull the trigger!” then Vault-Tec has your number.

Thanks to the G.O.A.T. all those worries and anxieties about what you’re going to do with your life just melt away. Vault-Tec does the hard work for you. All you have to do is live your life and follow the rules as laid out by your friendly Vault-Tec representatives!