Subaru DoubleURXXX: The Chosen Ones

DoubleURXXX Productions initially came to Gasket to have our designers create typography for titles, lower-thirds and lap times. Inspired by the underground punk/skater aesthetic of the campaign, we drew up a hand-rendered custom font, which in turn inspired additional drawings and textures to use throughout the video. In addition to the animation, we also developed a design toolkit of skulls, cuss symbols, textures (and more skulls) to give the editor and creatives flexibility to position them wherever they wanted.

You can watch the whole 17-minute film here.