BPU: Light The Way

Who doesn’t love a fun VFX project? Partnering with HunterPark Productions out of New York and advertising agency Marketsmith in New Jersey, we helped develop a unique TV commercial promoting the benefits of moving to clean energy solutions in the state of New Jersey. 

Tasked with designing and animating the mascot for this initiative, Gasket used all the tools in our toolbox to bring Chloe, the new firefly character, to life for the New Jersey Board of Public Utilities.

We also worked with HunterPark on location in New Jersey to set up the VFX sequences and help direct the talent for the animated scenes we would soon be creating. 

Our hard work paid off too. The campaign won a Silver Telly Award and the :30 commercial won a Gold Telly for 2021!
Congrats, team Gasket! 

Light The Way :15

Clean Energy :06

Save Money :06

Behind the Scenes