Best Buy: T’was the Day After Christmas

Crispin Porter + Bogusky teamed with us to shoot and post-edit this spot for Best Buy’s After Christmas campaign. We were put on a lighting-fast holiday deadline, with top quality expectations. We didn’t disappoint. This digital spot hit the web December 1st, and was produced in just two weeks time: from storyboards to live-action green screen shoot, to motion graphics and final compositing.

VFX Breakdown

We created the entire background (including the windows and the outdoor scene with falling snow), and did color correction piece by piece on the chairs and other foreground elements.