Best Buy: Gift Card Campaign

For the Best Buy gift card project, we set out to create a world that radiates warmth, joy, and connection. We built an entire visual landscape rooted in Best Buy’s iconic blue, with just the right splash of yellow to signify the brightness and energy of a gift. The aim was to capture the happiness that comes from giving a Best Buy gift card—a simple act that brings people together in moments of joy.

Our creative approach focused on those “hello moments” when excitement bursts through in fist bumps, hugs, and smiles. We wanted the visual tone to reflect the genuine happiness shared between friends and family during gift-giving. The world of blue created a calming, familiar space, while the yellow symbolized the excitement and anticipation of what’s inside the gift card.