Amazon reached out to us with an exciting proposal; bring to life the culture, personality, and soul of two brand new channels launching on Prime. We were asked to take their freshly designed logos and develop a look and story that captured the essence of each channel. Other than a few minor guidelines, we were given free reign to do pretty much whatever we wanted.
First up, Anime Strike. Starting with the striking visual imagery and narratives of the renowned classic, Akira, we ended up envisioning our Neo-Tokyo setting and dropped a futuristic motorcycle into the neon alleyways. It was a challenge to get all the details we wanted into a 6-second piece, but we relish a challenge.
While we were working on the designs and animation for Anime Strike, we were creating concepts for Heera as well. Heera needed to be modern and energetic, while still having a clear traditional grounding in Indian culture. The result ends up doing just what we set out to, and both Gasket and Amazon are pleased with how it all came together.
In addition to the visual development, we also wanted to have a killer soundtrack to accompany these pieces. With the help of our pals at Black Label Music, we got many custom tracks and variations to enhance our vision. They were fantastic collaborators on this project!