Alma Flor Ada Spanish Immersion Early Learning Academy

Building a Brand Parents Trust and Kids Love

Launching a new academy is more than designing a logo or a few flyers—it’s about creating a story parents want to trust and kids want to be part of. When Alma Flor Ada Spanish Immersion Early Learning Academy partnered with Gasket Studios, they needed a full creative strategy to introduce their brand to the community with heart, clarity, and excitement.

Our team led brand strategy, creative direction, and multi-channel campaign development, building three distinct campaigns that each told a different chapter of the AFA story:

‘Grow With Us’ invited families to see learning as a living, growing experience, paired with community engagement strategies like planting flowers or vegetables tied to Spanish vocabulary.
‘Real Culture Real Learning’ celebrated authentic immersion learning and cultural connection through vibrant storytelling.
‘Real Stories Start Here’ introduced three original brand ambassadors—colorful, kid-friendly characters with unique backstories and learning styles to help children connect and feel at home.

To ensure the launch had long-term impact, we developed a comprehensive brand guide, logo guidelines, social platforms (Facebook, Instagram, Pinterest), and promotional materials to build trust and excitement. The result was a brand rollout that felt as warm and welcoming as the classrooms themselves.