Atricure: All Ways Innovating

AtriCure Trade Show Experience

AtriCure partnered with Gasket Studios to create a standout AtriCure trade show video and bold booth animation. The goal: showcase their innovative surgical tools for atrial fibrillation and heart ablation while competing against larger, more well-known industry players.

Working alongside Stranger Friend, we developed a cohesive brand identity that extended across product videos, print materials, and booth design. At the center of it all was a massive booth installation with two 12-foot screens connected by a bridge screen, creating a panoramic stage for AtriCure’s new tools. The setup was designed to stop traffic, pull audiences in, and make the products unmissable.

Our creative approach focused on motion with intention: products gliding across screens, layered reveals paired with clear headlines, and a rhythm that guided audiences seamlessly through the story. Every transition was crafted to engage curiosity, highlight innovation, and leave viewers with a strong sense of AtriCure’s leadership in surgical technology.

The result: AtriCure didn’t just show up. They showed off—establishing themselves as innovators with better products, better tools, and a stronger voice in the surgical marketplace.