For a special exhibition on human anatomy and bone forensics, Gasket Studios created a visually striking campaign to get people looking closer — and thinking deeper.
We concepted, scripted, designed, and animated a :30 hero spot featuring a full human skeleton running in ultra slow motion. The camera glides through rib cages, past the skull, and highlights key structures — giving viewers an up-close look at the framework we usually overlook.
To bring the campaign into the real world, we also designed bus-side ads that encouraged riders to get on and uncover the untold stories of their bones.
Our Role: Creative concepting, scripting, 3D animation, storyboarding, editorial, sound design, and out-of-home design