Friendly's: Sundae Cups

Everything You Crave — In a Cup

We teamed up with Stranger Friend and Friendly’s Ice Cream to help reintroduce their Sundae Cups with a swirl of charm, energy, and flavor-packed fun.

Our mission? Capture as much flavor as possible in every shot — and bring a fresh visual vibe to a nostalgic favorite. With stylized backgrounds, oversized sundaes, and smooth, animated camera moves, we dropped these dreamy desserts right into Friendly’s iconic single-serve cups. Bright, bold, and a little over the top — just like the flavors.

The soundtrack? – A total PARTY!

“We’re gonna throw ourselves a party” sets the tone — playful, upbeat, and ready to celebrate. We partnered with Black Label and Ken Brahmstedt on the music side, then dialed in the edit to match the flow, energy, and tastebud-tingling rhythm.

Two :15 spots. One super fun message and a ton of elements:

"I'm going to throw myself a Party"

Exploding peanut butter sundae with candy pieces, Friendly’s logo, and “Fun Since Forever” text backdrop.
Vertical display of three Friendly’s ice cream sundae cups—Peanut Butter Candy Pieces, Fudge, and Brownie Fudge—stacked playfully with toppings and candy pieces, set against a colorful retro background and the words “Sundae Cups.”
Overflowing Friendly’s fudge sundae with whipped cream and chocolate chunks, floating lid, and retro “Fun Since Forever” backdrop.
Close-up of Friendly’s Peanut Butter Sundae Cup with candy pieces and creamy peanut butter swirl, set against a colorful retro background with the Friendly’s logo.
Friendly’s Peanut Butter Sundae stacked above Fudge and Brownie Fudge Sundae cups with candy pieces and colorful retro background.
Peanut butter sundae in a Friendly’s cup with candy toppings, styled for a vibrant ad campaign by Gasket Studios.
A stylized vertical image of a peanut butter candy sundae in a tall glass, surrounded by retro-colored background and the Friendly’s “Fun Since Forever” branding.
A glass Friendly's sundae filled with vanilla ice cream, peanut butter sauce, and colorful candy toppings, set against a vibrant red and yellow background with the Friendly’s logo.
A glass of Friendly’s peanut butter candy sundae placed inside a branded single-serve ice cream cup, with scoops of vanilla ice cream topped with colorful peanut butter candy pieces and a swirl of sauce, set against a retro color background.
A glass of vanilla ice cream swirled with rich fudge sauce, topped with whipped cream and chocolate chips, emerging from a Friendly’s Fudge Sundae single-serve cup. The background features retro color waves and the tagline “Everything You Crave in a Cup.”
Three Friendly’s ice cream sundae cups—Peanut Butter Candy Pieces, Fudge Sundae, and Brownie Fudge Sundae—set against a retro swirl background. The center cup overflows with peanut butter candy-topped ice cream beneath the phrase “Fun Since Forever.”

Behind the Curtain

Animated GIF of a Friendly’s Fudge Sundae in a split-screen layout — one side fully rendered and colorful, the other in grayscale wireframe — showing the transition from animation to delicious final dessert.
Animated GIF of a Friendly’s Peanut Butter Sundae shown in a split-screen style — one side colorful and finished, the other grayscale and mid-render — revealing the layers of animation and dessert.
Animated vertical GIF of a Friendly’s Peanut Butter Sundae bouncing in a colorful split-screen layout, highlighting layers of ice cream, peanut butter, and toppings.

Vanilla Fudge

Fudge

Friendly's

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