To capture that momentum and excitement of the new Twins Stadium in downtown Minneapolis, the Twins and creative agency Periscope worked with our team to create something special to promote it. We were charged with bringing a unique part of Twins history to life: the original Twins logo characters Minnie and Paul (for Minneapolis and St. Paul cities), on opposite sides of the Mississippi river. Inside the stadium, a giant sign holds these two figures that shake hands every time the Twins hit a home run. In the spot, Minnie and Paul warm up their handshake for the new season.
Using a versatile combination of 3D character animation, ballpark recreations, visual effects and high resolution photography, we captured the exciting potential of outdoor baseball. The commercial premiered in the upper Midwest during the 2010 Superbowl.
Minnie and Paul have evolved a bit over the years, but have stayed mostly true to their refreshing original design. It was a privilege to work with their likenesses for this project.
We needed to recreate the real sign so Minnie and Paul could come to life. A 3D modeled version sign gave us the most versatility, allowing us to use dramatic camera angles. The above animated GIFs are wire frame and rendered examples of our characters, minus the rest of the sign.
behind the scenes
Our team shot the plates for the commercial at Target Field back on a lovely fall day, right before the first snow of the season. The field was still under construction. Signage, flags and advertising were not yet in place. Our challenge was to take the scene and make it a complete field on a bright spring day, ripe for an outdoor baseball game. We shot high resolution stills of the field that we stitched together in 3D and effected in Autodesk Flame.
Our retouched field was also used by Periscope in their print ads and tickets for the 2010 season.
Client: Minnesota Twins Baseball Team
Design & Animation: Gasket Studios
Creative Director: Greg Shultz
Technical Director: Justin Greiner
Animators: Brad Jacobson, Elisa Takagi, Nate Dorn, John Zilka, Dan Helgemoe
Executive Producer: Tammy Kimbler Weber
Still Photography: Shultz Photo & Design
Photographer: Bryan Shultz
Original Music & Sound: Echo Boys