Fallout 3, “Prepare for the Future”
To launch Fallout® 3, the highly anticipated game from Bethesda Softworks, innovative agency AKQA partnered with animation and design company Gasket to help produce a series of original promotional commercials seeded as virals and presented on the website: www.prepareforthefuture.com. The site is a carefully rendered retro-futuristic 1950’s world as delivered through the screen of a television, complete with spots that represent key content in the game which takes place in the “Capitol Wasteland” in and around Washington DC.
Our team was responsible for various levels of creative, from applying visual effects to live action footage, to traditional design and animation of both vignettes and complete pieces. For each, the Gasket team had to constantly reverse engineer its approach, working in an often counter-intuitive way to get the desired result, complete with halting transitions and jump cuts to capture the animation and drawing style popular in the day.
This spot was a mock PSA that touts the advanced robot sentry for the Metro subway in the pre-war Washington, DC. Most of the illustrations and the Metro Protectron model were all supplied by Bethesda from the game. Our goal with this spot was to give it a kitschy sense of timing and make the formidable Protectron seem friendly.
Jimmy and the Fat Man
AKQA set out to show the over the top violence of Fallout® 3 through a humorous 1950’s after school special. What would you do if instead of dealing with a bully’s shenanigans, you could destroy him (and all living things within 200 yards of him) with your personal tactical nuclear catapult? If you said, “Heck yeah! I’d pull the trigger!” then Vault-Tec has your number.
That's Right, Abe
For “That’s Right Abe,” AKQA employed the concept of the tourism billboard come to life as an introduction to exploring the fully-realized world of Washington DC decay on the Fallout launch website. We used a traditional hand-drawn animation process in the style of “Duck and Cover” nuclear war preparedness PSA-fitting, consider the apocalypse to come. All of the drawn materials—from the character design of Abe to the background map and the animation—were created by animators at Gasket.
"Tomorrow's Technology Today: V.A.T.S. "
When surviving out in the Capitol Wasteland, it’s important to have the best tools possible at your disposal. The Vault-Tec Assisted Targeting System is integral for getting the right shot at the right time.
The Other Guys
The underground vaults made by Vault-Tec are luxuries that we can’t all afford, and since a nuclear holocaust isnt’ likely anyways, why not get a budget bunker? It’ll allay your fears, but it won’t break the bank!
I'm a Housewife
Thanks to the G.O.A.T. all those worries and anxieties about what you’re going to do with your life just melt away. Vault-Tec does the hard work for you. All you have to do is live your life and follow the rules as laid out by your friendly Vault-Tec representatives!
Prepare for the Future
Prepare for the future. Let Vault-Tec be your guide!
Client: Bethesda Softworks
Site Content Commercials: That’s Right, Abe, Growing Up, Tickets Please, Jimmy and the Fatman, Tomorrow’s Technology Today #37, The Other Guys, I’m a Housewife
Visual Effects & Animation: Gasket Studios
Creative Director: Greg Shultz
Technical Director: Justin Greiner
Animators: Brad Jacobson, Matt Ebent, Elisa Takagi, Nate Dorn, Dan Helgemoe, John Zilka
Executive Producer: Tammy Kimbler
Music Production: Sacred Noise
Sound Design: BWN Music
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Site Trailer & Digital Signage
E3 & PAX Gaming Conventions