Mayo Clinic, “Puzzle” & “Question”

Motion Graphic Design, // Credits Watch this video on YouTube

Combining live footage of Mayo Clinic’s own doctors and a design style similar to Minority Report, we won the pitch against both local and Los Angeles-based shops to create two national television spots. Along with executing all visual effects and post-production work, we also designed type animation and simple yet futuristic-looking graphics for doctors to interact with.

Original concept

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Our initial style and concept treatments we presented featured more stylized typography and glowing high-tech designs.

process

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Ever wonder how we got the Mayo Clinic spot to look so snazzy and futuristic? These breakdown shots show our color-treatment process and how we implemented our functional interactive designs and typography.

Credits

Client: Mayo Clinic

Agency: Clarity Coverdale Fury

Design, Animation & Visual Effects: Gasket Studios
Creative Director: Greg Shultz
Designers: Jenna Workman, Sean Monahan
Senior Technical DIrector: Justin Greiner
Look Artist: Tiffany Borchardt
Animators: Tom Lubanovich, Jenna Workman, John Zilka
Modeling & Rigging: Justin Greiner, Tom Lubanovich
Associate Producer: Dan Helgemoe
Executive Producer: Tammy Kimbler

Live Action: Twist
Director: Rich Michelle

Original Music & Sound: Pixel Farm