Mayo Clinic, “Puzzle” & “Question”
Combining live footage of Mayo Clinic’s own doctors and a design style similar to Minority Report, we won the pitch against both local and Los Angeles-based shops to create two national television spots. Along with executing all visual effects and post-production work, we also designed type animation and simple yet futuristic-looking graphics for doctors to interact with.
Our initial style and concept treatments we presented featured more stylized typography and glowing high-tech designs.
Ever wonder how we got the Mayo Clinic spot to look so snazzy and futuristic? These breakdown shots show our color-treatment process and how we implemented our functional interactive designs and typography.
Client: Mayo Clinic
Agency: Clarity Coverdale Fury
Design, Animation & Visual Effects: Gasket Studios
Creative Director: Greg Shultz
Designers: Jenna Workman, Sean Monahan
Senior Technical DIrector: Justin Greiner
Look Artist: Tiffany Borchardt
Animators: Tom Lubanovich, Jenna Workman, John Zilka
Modeling & Rigging: Justin Greiner, Tom Lubanovich
Associate Producer: Dan Helgemoe
Executive Producer: Tammy Kimbler
Live Action: Twist
Director: Rich Michelle
Original Music & Sound: Pixel Farm