General Mills: Interactive Star Wars Cereal Box

General Mills asked Gasket to explore what augmented reality could do for their Star Wars-themed cereal boxes, and we were thrilled to lend our expertise to the sci-fi universe we have so much affection for. 

Our team created an exciting, interactive cockpit experience triggered by the box artwork. With a smartphone or tablet, users can solve riddles, defeat the enemy’s TIE fighters, and fire torpedoes at the notorious Death Star. Use the Force!

 

General Mills Star Wars Box Awareness Campaign Content

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