BCBS of Minnesota: Mascot Design & Animation

BlueCross BlueShield Minnesota

Creating characters with energy and personality is something that we love to do here at Gasket, so when Blue Cross Blue Shield of Minnesota wanted us to help them create a mascot for their internal departments, we may have literally jumped at the chance! Enter Skye: the mascot with class and spunk! (She was named Bloo for the longest time, but we think Skye suits her very well!) Working closely with agency Olson and the BCBS leaders, we crafted what we believe to be a truly fun and unique character that stands out in a crowd. Can’t wait to do more with her!

BCBS of Minnesota: Mascot Design & Animation

BlueCross BlueShield Minnesota

Design Process